Email marketing remains a powerful tool for businesses to reach and engage their audience. Despite the rise of social media and paid advertising, email marketing offers a platform where you control the narrative. The good news is, there are numerous free email marketing tools available that offer robust features to help you optimize your campaigns. Here, we've created a list of the top 10 free email marketing tools for 2023. Quick Summary
1. Mailchimp: Best for Growing Email Marketing Programs. Top 7 Free Email Marketing Tools in 2023
Mailchimp is a popular choice for many businesses, thanks to its user-friendly interface and a range of features. It offers a free plan that includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing. Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. Mailchimp, a business that now successfully caters to millions of global customers, remains entirely owned by its founders and yields substantial profits. While our main headquarters are in Atlanta, we have expanded to have supplementary offices in Brooklyn and Oakland.
The free plan Mailchimp offers is quite generous.
The branding is relatable to users.
Getting started with it is easy.
The automation features are straightforward.
It serves as a comprehensive all-in-one tool. Using Mailchimp you can:
Design promotional or informational email content
Compiling and categorizing lists of email addresses for recipients
Distributing the finalized email messages to the individuals in your lists
Analyzing metrics related to your sent emails, such as the number of recipients who opened a message, and so on.
If you want to learn more about how to use Mail Chimp for Email Marketing, Click here: How to use Mail Chimp for Email Marketing
Why is MailChimp great for email marketing? There are many reasons! MailChimp is simple to use, it offers a bunch of useful features (such as automation and custom templates), and it's free for up to 2,000 subscribers. Moreover, MailChimp works well with popular tools for small businesses like Shopify, WordPress, and Squarespace.
How can I begin using MailChimp for email marketing?
Starting with MailChimp is a breeze!
Simply register for a free MailChimp account, and within minutes, you'll be able to set up your first campaign. Moreover, you'll find plenty of helpful resources, such as email marketing materials, guides, and tutorials, to assist you in getting started.
2. HubSpot: Best for Segmentation
HubSpot is an amazing CRM platform that brings together everything scaling companies need to provide their customers with a top-notch experience, all in one place. Its carefully crafted solution ensures that teams have the tools they need to grow and succeed, and these tools work even better when used together.
With HubSpot, customers always come first, and customization is a breeze. It's so easy to connect all the dots with the CRM, making sure everyone is on the same page and working together seamlessly.
If you want to create truly delightful customer experiences, look no further than HubSpot. It's designed to make your life easier and your customers happier. HubSpot offers a generous free plan that includes up to 2,000 emails per month, over 100 lists, and reporting. It's an excellent tool for segmentation, especially when integrated with HubSpot CRM features.
What is so special about HubSpot? HubSpot takes pride in developing its entire platform in-house, which means its customers get to enjoy software that is not only cohesive but also highly customizable, well-connected, and easy to adopt. Having a single source of truth empowers teams to build stronger relationships with customers throughout their entire journey.
What are the benefits of HubSpot CRM?
Completely free.
User-friendly and intuitive tool.
Seamlessly integrates sales, marketing, and customer services.
Easily links with your sales and marketing processes.
A robust and flexible tool.
3. MailerLite: Best for Advanced Email Marketers
MailerLite offers a range of dynamic, pre-designed content blocks that make building new campaigns and custom templates quick and easy. It also includes robust automation and audience segmentation features in the free plan.
What is MailerLite used for?
MailerLite renders its services to businesses of all sizes, offering both an email marketing tool and a website builder. The core principle driving MailerLite's approach is simplicity. They strive to deliver easy-to-use and user-friendly tools to their customers, including a Drag & drop email editor, a website builder, and an intuitive subscriber management interface.
MailerLite offers a simple reporting dashboard, including the usual metrics for email campaign activity, subscriber engagement, devices, popular links, click maps and opens by location.
4. Omnisend: Best for eCommerce Businesses
Omnisend is designed specifically for eCommerce businesses. The free plan includes access to nearly every feature the platform offers, all of which are thoroughly built for eCommerce.
5. Sendinblue (now Brevo): Best for Email Automation
Sendinblue offers a variety of templated automation flows, based on your goals. It's a great tool for businesses that rely heavily on automation for their email marketing.
6. Zoho Campaigns: Best for Affordable Upgrade
Zoho Campaigns' free plan offers 2,000 contacts, 6,000 sends per month, and 5 users. It also offers robust audience segmentation and features for social and SMS campaigns.
7. Benchmark: Best for AI Features
Benchmark offers AI features that can help streamline your email marketing operation. The free plan includes 25 credits for the app's "Smart Content" feature that uses AI to write your email copy for you.
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