How to go viral on Twitter, checklist: 1. Optimize your profile - Subscribe to Twitter blue - Upload your headshot - Create a nice cover - Link your landing page(s) in bio 2. Followers/Following Ratio
- Twitter’s recommendation algo depends on users’ behavioral history.
- Unfollow anyone who doesn't follow you.
- Unfollow people who don't post in your niche.
- Follow accounts with a low following and a higher number of followers. 3. Engaging with others
- Create a list of your followers who engage with you.
- Create a list of accounts of your size that post content daily.
- Create a list of big accounts and engage with them.
- Engage less with new accounts.
4. Time allocation - 30-40 minutes daily
- Spend 30% of your time creating content
- Spend 20% of your time replying to big accounts
- Spend 20 % of your time replying to your followers
- Spend 30% of your time replying to notifications
- In general, give more & take less 5. Visual Content
- When possible include images or videos.
- Before uploading media, rename the files and include keywords.
- If you are posting for startup founders, the file name should include such keywords.
- Preferably such content should show numbers. 6. Tweet Structure
- Use slippery slide (keep your readers' attention and successfully slide them down to the end)
- Write briefly
- Don’t forget to include a few keywords in your copy
- Write around 1 topic you are passionate about.
- Be authentic and share your perspective.
7. Links & hashtags
- External links will shadowban your post
- Include links in the comments section only
- Use just only 1 hashtag max to train the algorithm to recognize your content easily and its intended audience.
- I use "buildinpublic" frequently. 8. The first 1 hour after Tweeting
- Don't engage with other accounts' tweets for 3 hours before and after posting your tweet; Otherwise, your tweet impressions will be divided.
- After posting your tweet, reply to the comments
- Add gifs, images or long-form comments. 9. The next 24 hours after Tweeting
- If the tweet is performing great, don’t publish anything within 24 hours; Otherwise, the algorithm will de-rank your tweet.
- The minimum delay between tweets should be 6 hours. If you are a startup founder struggling to find leads and turn them into paid customers, click here!
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